Being the world's top male model sounds like a real breeze, but there's more to Simon's life than that. A man dedicated to the study of the environment of the Clayoquot Sound, Simon's little known side-gig revolves around Cedar Coast Field Station. An organization dedicated to preserving the ecological diversity of the ocean and shores around Tofino, Simon plays a large role in the monitoring and education side of the environment there.

His work in remote river systems or rugged logging roads becomes the perfect canvas for a lightweight, electric powered tool of transportation.